HubSpot’s pricing structure for 2024 offers businesses a comprehensive yet flexible way to manage their marketing, sales, customer service, and content management needs. With a range of tiers and hubs to choose from, organisations can tailor HubSpot’s tools to suit their goals and budgets. Below, we break down the latest pricing, highlight key features, and explain how these plans deliver measurable value across industries.
Why HubSpot is an Essential Tool for Businesses
HubSpot has become a leading platform for businesses looking to streamline operations, enhance customer engagement, and implement data-driven strategies. Its all-in-one solution integrates multiple tools, enabling teams to work cohesively and efficiently.
One of HubSpot’s key strengths is its robust analytics platform. By centralising data, managers can measure campaign performance, track customer interactions, and make informed decisions to foster growth. Furthermore, HubSpot is scalable, offering everything from entry-level tools to enterprise-level solutions, ensuring it can support growth every step of the way.
HubSpot’s 2024 Pricing Tiers
HubSpot’s modular pricing is centred around four main hubs—Marketing Hub, Sales Hub, Service Hub, and the newly bundled Customer Platform. Each hub caters to a specific function and is available in three pricing tiers—Starter, Professional, and Enterprise. Here’s an in-depth breakdown:
1. Starter Tier
The Starter tier is ideal for small businesses or startups seeking essential tools at an affordable price. Pricing begins at £15 per user, per month or £15/month for the Customer Platform Starter (1,000 marketing contacts).
Marketing Hub:
- Price: £15 per user, per month (1,000 contacts)
- Features:
- Email marketing and ad management
- Landing pages and forms
- Website analytics and basic automation
Sales Hub and Service Hub:
- Price: £15 per user, per month
- Features (each hub):
- Customisable pipelines
- Meeting scheduling
- Shared inbox and ticket tracking (for Service Hub only)
Customer Platform Starter:
- Price: £15/month
- Combines vital tools from all hubs with features like contact management and task tracking.
This tier provides businesses with the basics to centralise processes, enhance client interactions, and facilitate early-stage growth.
2. Professional Tier
Ideal for growing teams, the Professional tier includes advanced automation, reporting, and collaboration tools. Pricing starts at £900/month for the Marketing Hub (2,000 contacts) and £1,170/month for the Customer Platform.
Marketing Hub:
- Price: £900/month (2,000 contacts, additional users £45/month)
- Features:
- Comprehensive marketing automation
- Advanced analytics and custom workflows
- A/B testing and dynamic content
Sales Hub and Service Hub:
- Price: £90 per user, per month
- Features:
- Deal automation and forecasting tools
- Call tracking and playbooks
- Advanced ticketing and knowledge base creation (for Service Hub only)
Customer Platform Professional:
- Price: £1,170/month (2,000 marketing contacts)
- A bundled package offering automation-rich tools and advanced analytics for cross-functional teams.
This tier is designed to help businesses scale effectively, balancing efficiency and performance.
3. Enterprise Tier
For large organisations or businesses with complex needs, the Enterprise tier delivers top-tier functionality with extensive customisation. Pricing begins at £3,800/month for the Marketing Hub (10,000 contacts) and £4,300/month for the Customer Platform.
Marketing Hub:
- Price: £3,800/month (10,000 contacts, additional users £75/month)
- Features:
- Predictive lead scoring powered by AI
- Permissions-based team collaboration
- Advanced reporting with API integrations
Sales Hub and Service Hub:
- Price: £150 per user, per month
- Features:
- Custom CRM objects and team hierarchy management
- Revenue tracking and advanced insights
- Omnichannel customer service communication (for Service Hub only)
Customer Platform Enterprise:
- Price: £4,300/month (10,000 marketing contacts)
- An integrated solution providing top-level customisation and team management tools.
This tier enables large-scale businesses to manage high-volume workloads, implement precise workflows, and access enterprise-grade support.
Additional Costs and Considerations
While HubSpot’s base pricing is transparent, businesses should account for potential extra expenses:
-
Marketing Contacts:
Pricing includes a set number of contacts per plan, with additional charges for exceeding limits (e.g., £250/month for an extra 5,000 contacts). -
Onboarding Fees:
Professional onboarding starts at £3,000, while Enterprise onboarding fees may reach £7,000. These services help teams fully utilise the platform’s features. -
API and Custom Features:
Advanced customisations or third-party app integrations may incur costs, e.g., additional API calls (£500/month) or increased storage limits. -
Consulting Services:
HubSpot offers optional consulting and training to improve platform adoption and efficiency, particularly beneficial for those new to CRMs.
ROI and Value Across Industries
HubSpot is engineered to deliver measurable value across industries and business sizes. By consolidating tools onto one platform, teams can eliminate inefficiencies, enhance collaboration, and optimise customer engagement.
For smaller businesses, the Starter tier grants affordable access to essential tools that simplify operations. For growing teams, the Professional tier supports expanding processes and building scalability. Meanwhile, the Enterprise tier empowers larger organisations to handle complex demands with tailored solutions and unparalleled support.
Investing in HubSpot goes beyond accessing tools—it’s about leveraging them to save time, increase revenue, and build stronger customer relationships. Whether you’re just starting out or scaling up, HubSpot offers a solution that grows alongside your business.
Speak to Shift Marketing for the Best HubSpot Licensing Deal
Take the next step with confidence—speak to Shift Marketing Consulting today to secure the best HubSpot licensing deal! Get personalised advice, access exclusive offers, and discover tailored solutions to drive your business growth and efficiency. Don’t wait — contact us now and unlock the full potential of HubSpot for your team!
Note: HubSpot prices may be subject to change.
