Building a Strong Project Pipeline in the Construction Industry
A strong project pipeline ensures continuous work, enabling construction firms to optimise resources and stabilise cash flow for sustainable growth. Authors Louise Dymond | Principle Consultant, Fractional CMO, Strategy Advisor – Shift Marketing Consulting. 10 Minute Read 27 October 2024 Twitter Facebook Linkedin A strong project pipeline ensures continuous work, enabling construction firms to optimise […]
Comprehensive Guide to Customer Touchpoints: Identifying, Optimising, and Mapping the Journey
Every interaction a customer has with your brand matters. These interactions, known as customer touchpoints, are crucial for shaping the customer experience and influencing purchasing decisions. Whether it’s the initial discovery of your brand through an online search or the support received after a purchase, each touchpoint can significantly impact a customer’s perception of your […]
Mastering HubSpot: A Comprehensive Guide to Successful Implementation and Best Practices
Businesses are constantly seeking ways to streamline operations, enhance marketing efforts, and strengthen customer relationships. HubSpot, a leading Customer Relationship Management (CRM) platform, offers an all-in-one solution that integrates marketing, sales, and customer service functions. For companies looking to leverage HubSpot’s powerful features, understanding how to implement it effectively is crucial for long-term success. To […]
How HubSpot Supports the Implementation of Account-Based Marketing Plans
Account-Based Marketing (ABM) has become an essential strategy for B2B businesses seeking to target high-value accounts with personalised campaigns. Instead of relying on a broad outreach approach, ABM focuses on delivering customised marketing efforts to select accounts that are most likely to generate significant revenue. The key to ABM’s success lies in marketing and sales […]
Fundamentals of a Successful Marketing Strategy
Introduction: The Evolution and Importance of Marketing Strategy Marketing strategy has evolved from being a mere function of selling products to a sophisticated and customer-centric approach, shaped by some of the most influential thought leaders in business, economics, and management. Understanding the historical context and fundamental principles behind modern marketing strategy is essential for businesses […]
Understanding the Role of a Fractional CMO
In today’s fast-paced business landscape, marketing leadership is more crucial than ever. However, not every business can afford or justify hiring a full-time Chief Marketing Officer (CMO). This is where a Fractional CMO comes in—a flexible, cost-effective solution that provides companies with high-level marketing expertise without the long-term commitment. In this article, we will explore […]
The Importance of Customer Journey Mapping: Unlocking a Seamless Customer Experience
Understanding the complete experience your customers undergo while interacting with your brand is essential for success. This understanding is achieved through a process called customer journey mapping. Customer journey maps provide a comprehensive view of the customer experience by breaking down every interaction a customer has with your business. The process is invaluable for identifying […]
