Uncover what’s driving your customers and competitors with our expert-led Market Research services. Shift Marketing delivers practical insights and strategic advice to help businesses innovate, grow, and stay ahead in an evolving market. It’s not just research — it’s actionable clarity for your next steps.
Expert analysis and insights to guide your strategies and understand market dynamics.
Gain a deep understanding of your B2B customers through a meticulous research process. Our approach involves segmenting businesses into distinct groups based on industry, size, and purchasing behaviours to better understand their unique characteristics. We develop detailed personas that represent these segments, highlighting their goals, challenges, and procurement habits. Utilising desk-based research and in-depth interviews, we gather comprehensive insights into what drives their purchasing decisions.
Achieve a deep understanding of your position in the competitive landscape with our detailed competitor analysis. We examine competitors' strengths, weaknesses, and strategies, complemented by competitor profiling and insights into their social media, websites, and messaging tactics. Additionally, our mystery shopping evaluations provide firsthand insights into customer experiences and service quality. This comprehensive approach allows you to identify gaps and opportunities, positioning you to surpass your competition and create a distinctive niche in your industry.
Our industry research involves delving into emerging trends, unique opportunities, and potential challenges within your sector. We provide expert analysis that helps your business adapt to changes, foster innovation, and explore new market possibilities. Through detailed reports, data-driven insights, and strategic recommendations, we offer the knowledge and tools necessary to make informed decisions and maintain a competitive edge in your industry.
Delve deeper into the minds of your customers with our one-on-one interviews. These personalised sessions allow us to gather nuanced insights directly from the source, revealing the motivations, pain points, and dreams that drive consumer behaviour. With detailed feedback, we can help refine your strategies and create tailored solutions that meet and exceed customer expectations. Our expert facilitators ensure that each interview uncovers valuable information to power your business decisions and enhance customer satisfaction.
Gain a competitive edge by understanding the dynamics of your wins and losses. Our comprehensive business won/lost reviews dive into each sales outcome, examining the factors that contributed to success or lapses. We analyse customer feedback, market conditions, and competitive actions to pinpoint what worked, what didn't, and how future strategies can be refined. This reflective process equips your business with the knowledge to replicate success and mitigate the risks of lost opportunities, fostering a path of continuous improvement and growth.
Harness the power of collective intelligence through our structured brainstorming sessions. These gatherings provide a dynamic platform for team members to share tribal knowledge and unique insights. By fostering open communication and idea exchange, we tap into the diverse perspectives within your organisation. Through guided discussions, we identify innovative solutions, potential improvements, and creative strategies that may not surface in traditional settings. Our facilitation ensures a productive environment where every voice is heard, driving collaboration and empowering your team to contribute to shared goals. These sessions not only fuel innovation but also enhance team cohesion and align efforts towards achieving organisational success.
Our expertise spans several industries, allowing us to deliver well-rounded and informed services tailored to your specific sector. We work extensively across B2B, Software as a Service (SaaS), technology, services, finance, manufacturing, construction, and clean energy. Whether you’re pioneering in technology, innovating in manufacturing, or advancing in clean energy, our team brings a wealth of experience to the table, ensuring we understand the nuances and demands of your industry. By harnessing our deep industry insights, we can craft custom-fit solutions that resonate with your target audience and align with your unique market dynamics.
Our research methodology is comprehensive and robust, combining both qualitative and quantitative techniques to ensure a holistic understanding of market trends and consumer behavior.
We employ qualitative methods such as focus groups and in-depth interviews to gather rich, detailed insights from individual perspectives. On the quantitative side, we conduct structured surveys and perform rigorous data analysis to identify patterns and validate hypotheses. This dual approach not only captures the nuances of consumer sentiment but also provides statistically significant data that support strategic decision-making.
Our goal is to furnish you with a well-rounded view of the market landscape.
Certainly! We can thoroughly evaluate your existing strategy by analysing its strengths and weaknesses. Our approach involves gathering data on current processes, identifying bottlenecks, and understanding key performance indicators.
Once we have a clear picture, we’ll work collaboratively to optimise your strategy through tailored solutions that enhance efficiency and effectiveness. This may include refining workflows, implementing new tools, and establishing best practices to ensure sustainable improvements.
Our goal is to provide you with actionable insights that lead to measurable results and greater success.
Our market research is designed to deliver actionable insights that can significantly enhance your business strategies. By understanding market trends and consumer behaviors, we help you refine your strategies, ensuring they are aligned with current market conditions and customer expectations. This refined approach improves decision-making processes, allowing you to capitalize on new opportunities and optimize your resource allocation.
Additionally, the insights we provide enable you to attract, engage, and retain customers more effectively, thereby fostering growth and enhancing your competitive edge.
Absolutely. Our market research extends to strategic positioning, where we thoroughly analyse customer needs, competitive landscapes, and prevailing industry trends. By understanding these key elements, we can help you position your product or service in a way that emphasises its unique value proposition and differentiates it from competitors.
This strategic positioning is crafted to maximise impact and visibility in the market, ensuring that your product or service resonates strongly with your target audience and fulfills their specific needs.
Yes, we are committed to providing continuous support even after the initial research findings are delivered. Recognising that markets are dynamic and business strategies must evolve, we offer ongoing consultation to help you align your strategic initiatives with emerging market data and opportunities.
Our team remains engaged with your business, providing regular updates and insights that ensure your strategies remain relevant and impactful in an ever-changing environment.
What sets us apart is our commitment to delivering more than just data. We focus on providing actionable recommendations specifically tailored to your business needs.
With expertise ranging from leading enterprise-level research programs to conducting small market snapshots, we utilize thorough methodologies.
Rather than being lost in a sea of data, we help you identify the insights that matter, ensuring that our clients not only understand the findings but can also implement them effectively to drive success.
Companies that actively use market research in their decision-making process are 70% more likely to experience business growth compared to those that don’t.
Shift Marketing: Plan, Deliver, Transform. As a versatile B2B marketing consultancy, we offer a broad spectrum of services tailored to elevate your business. From comprehensive strategy development and innovative content creation to robust demand generation and dynamic social media management, we cover it all. Our expertise extends to strategic advice, GTM planning, fractional CMO, brand development, advertising, websites, graphic design, SEO/SEM, lead generation and beyond. Serving as your growth advisor and agile execution partner, we leverage industry-specific insights to craft integrated growth plans that drive transformative success. Partner with us to unlock your brand’s full potential.
we offer a Virtual Marketing Team of highly skilled professionals dedicated to driving your success. Our team provides a broad range of services tailored to your needs, whether for specific campaigns or ongoing support. We understand that every business is unique, and our collaborative approach ensures that we develop customised strategies that align with your goals. Explore our diverse offerings below to see how we can help elevate your marketing efforts and achieve lasting results.
Driving Success Through Strategic Innovation: Your Trusted Partner in Comprehensive Marketing Solutions.
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