We specialise in managing every aspect of your event to ensure maximum brand impact and seamless execution. From booth design to speaker management and webinar project management, we handle it all so you can focus on building relationships and achieving your goals.
Our event management services are tailored to enhance your brand’s presence at both physical and virtual events.
Our comprehensive event management services cover every aspect of your participation at industry conferences, trade shows, and other live events. From event selection and strategic planning to booth design and on-site engagement, we ensure a seamless experience that maximises brand visibility and engagement. Our team coordinates everything, from pre-event marketing campaigns to post-event lead follow-up, ensuring your business makes a lasting impact.
We manage the entire lifecycle of your webinars, ensuring a flawless and professional presentation. This includes everything from content development to technical setup, audience engagement strategies, and post-webinar analysis. Our approach guarantees that your webinars are not only successful but also aligned with your broader marketing objectives, driving lead generation and customer engagement.
Our event marketing services are designed to increase attendance and engagement at your events through comprehensive promotional strategies. We leverage social media, email marketing, and PR channels to build anticipation and ensure your brand gains maximum exposure before, during, and after the event. We make sure your event reaches the right audience and resonates with them.
We design visually stunning and strategically positioned event booths that reflect your brand’s values and goals. From creative concepts to logistics, we co-ordinate all aspects of booth setup, ensuring your presence stands out on the show floor. Our team handles everything, including promotional materials, on-site tech, and interactive displays to attract high-quality leads.
Generating leads is a critical component of successful event participation. We implement tailored lead generation strategies, from on-site engagement to digital tools such as lead retrieval systems. After the event, we follow up with prospects, ensuring timely engagement that turns leads into customers.
We identify and secure sponsorship opportunities at events to enhance your brand’s visibility. Our team manages everything from negotiating packages to designing sponsored content and assets, ensuring your sponsorship aligns with your overall marketing objectives and delivers tangible results.
We ensure that you are strategically positioned at the most relevant industry events. We conduct in-depth research to identify conferences, trade shows, and webinars that align with your go-to-market strategy. Our team identifies valuable sponsorship opportunities and assesses their potential impact on your business objectives. We create a comprehensive event calendar that outlines where your brand needs to be, encompassing everything from securing sponsorships to team participation.
Capturing the essence of your events is crucial for showcasing your brand's impact and reach. We coordinate with professional photographers around the globe, ensuring that your event participation is documented beautifully and effectively. From candid moments to key presentations, we ensure that every important aspect of your event is captured. These high-quality images can be used for future marketing campaigns, social media, and internal communications, helping you to showcase your brand's involvement in significant industry events.
We begin with an in-depth Discovery Session to understand your business goals, target audience, and the competitive landscape. Based on this, we conduct a comprehensive event research phase to identify the most relevant industry events, trade shows, conferences, and webinars that align with your brand’s objectives. We also analyse factors such as attendee demographics, speaker profiles, and media presence at each event to ensure a strategic fit. Additionally, we assess past performance data from similar events to predict ROI and refine our recommendations.
This approach helps you invest in events that drive brand visibility, networking opportunities, and lead generation.
We handle booth design from concept to completion, ensuring your brand’s message is communicated clearly and effectively.
Our process starts with creative design tailored to your brand identity, which includes visual elements such as banners, posters, and interactive displays.
We coordinate closely with your team to ensure that the booth layout optimises foot traffic, maximises space, and adheres to event regulations. Furthermore, we manage logistics such as shipping and co-ordinate setting up the booth, liaising with event organisers to ensure that everything is in place on time. By combining aesthetics with functionality, we make sure your booth stands out, attracting high-quality leads and encouraging attendee interaction.
On-site engagement is critical for capturing the attention of attendees and generating leads. We employ a variety of tactics, starting with interactive booth elements, such as live product demos, touchscreens, or VR experiences that captivate visitors.
We also design branded giveaways and contests to encourage participation and incentivise visitors to leave their contact details.
Our team can coordinate on-site social media strategies, encouraging live tweeting, Instagram stories, and hashtag campaigns to enhance your brand’s digital footprint during the event.
Additionally, we prepare your team with talking points and engagement scripts to ensure they are fully equipped to interact with visitors and convert conversations into potential leads.
We do not personally attend the events.
Our post-event follow-up process is designed to nurture leads and maximise the ROI of your event participation. We begin by segmenting leads based on the level of engagement during the event and follow up with tailored communications. This includes sending personalised email campaigns to thank attendees, share valuable content from the event, and schedule meetings or product demos. We also ensure that all leads are added to your CRM system for proper tracking and nurturing.
Additionally, we provide detailed analytics reports on event performance, including lead generation metrics and audience engagement, so you can measure the event’s success and refine future strategies.
Our goal is to convert event leads into long-term customers by maintaining communication and building meaningful relationships post-event.
While both webinar and in-person event management require strategic planning, webinars involve unique challenges such as managing digital platforms, technical logistics, and online audience engagement.
Our webinar project management services cover every aspect of the process, from selecting the right webinar hosting platform (Zoom, WebinarJam, etc.) to content development and speaker coordination.
We ensure smooth execution by handling the technical setup, including audio-visual quality checks, internet reliability, and real-time troubleshooting.
We also craft engagement strategies tailored for virtual audiences, such as live polls, Q&A sessions, and chat features to enhance interactivity.
Post-webinar, we analyse attendee data, send follow-up emails, and share recorded content to extend the webinar’s impact beyond the live session. This approach ensures your webinars run seamlessly, driving high levels of engagement and lead generation.
“Our approach to event management and webinars focuses on driving meaningful engagement, building strong customer connections, and ultimately moving the needle for your business.”
Shift Marketing: Plan, Deliver, Transform. As a versatile B2B marketing consultancy, we offer a broad spectrum of services tailored to elevate your business. From comprehensive strategy development and innovative content creation to robust demand generation and dynamic social media management, we cover it all. Our expertise extends to strategic advice, GTM planning, fractional CMO, brand development, advertising, websites, graphic design, SEO/SEM, lead generation and beyond. Serving as your growth advisor and agile execution partner, we leverage industry-specific insights to craft integrated growth plans that drive transformative success. Partner with us to unlock your brand’s full potential.
We offer a Virtual Marketing Team of highly skilled professionals dedicated to driving your success. Our team provides a broad range of services tailored to your needs, whether for specific campaigns or ongoing support. We understand that every business is unique, and our collaborative approach ensures that we develop customised strategies that align with your goals. Explore our diverse offerings below to see how we can help elevate your marketing efforts and achieve lasting results.
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