Unlock the full potential of your marketing strategy with the expertise of a Fractional Chief Marketing Officer (CMO). With over 25+ years experience, a proven track record and strategic insights we offer businesses like yours the chance to scale efficiently and effectively.
A fractional CMO offers strategic marketing leadership without the full-time commitment.
Here are some of the services included in a Fractional CMO role:
Experience a comprehensive marketing strategy tailored to your business goals, ensuring seamless implementation and maximum ROI.
Benefit from a multi-channel approach, combining digital, traditional, and emerging marketing avenues for a unified brand experience.
Oversee marketing functions and external agencies to ensure alignment with business objectives and a harmonious workflow.
Identify trends and opportunities through thorough market research, backed by data-driven insights to refine your marketing efforts.
Develop and maintain a compelling brand identity that stands out and adapts to market trends through strategic planning and creative management.
Drive effective product positioning, target market segmentation, and impactful messaging to connect with your audience.
Advise on product creation, service strategies, ensuring alignment with the overall marketing and business strategy.
Manage the company’s public image and reputation, including handling media relations and crisis communication.
Align marketing efforts with sales objectives, ensuring a cohesive approach to driving business growth.
Identification of potential partners that may extend market reach, and management of partner strategy where needed.
Overview:
A focused discussion aimed at assessing your business challenges and formulating effective go-to-market strategies.
Overview
Tailored for startups, small businesses, and growing enterprises needing strategic marketing support.
Lite Package
Premium Package
Overview
Designed for large enterprises requiring a temporary executive to manage increased workloads or transitions.
Louise Dymond is a seasoned Fractional Chief Marketing Officer (CMO) with over 25 years of experience working with some of the world’s largest brands. As the Founder and CEO of Shift Marketing Consulting, she has worked with businesses worldwide, helping them craft and execute go-to-market strategies. With experience launching IBM into the internet market and leading strategic planning for a major telecom, she also brings 13+ years of consulting expertise. Louise drives growth across diverse B2B sectors, including technology and clean energy, through innovative strategies. Her clients include BlueScope Steel, Shell Global, Sakhalin Energy (Russia), and the Sydney Opera House. Louise has worked in Sydney, Perth, London, The Hague, New York, Singapore, and Los Angeles. She is currently based in the beautiful English country-side.
Louise Dymond brings over 25 years of senior leadership experience in strategic marketing. As a former IBM Marketing Manager, she played a pivotal role in launching IBM into the internet market, and their SaaS programs, driving $90 million in new revenue within a year. Louise also led strategic planning for a major telecommunications company, enhancing competitive positioning. With 13+ years of consulting experience, she has worked with global brands and startups, specialising in go-to-market strategies, marketing innovation, and delivering sustainable growth across diverse industries.
Louise Dymond is recognised as an award-winning top-rated marketing consultant, consistently delivering exceptional results for her clients. With a strong focus on winning strategies and innovative solutions, she has earned accolades for her ability to transform marketing efforts into tangible business outcomes. Clients appreciate her collaborative approach and commitment to their success, often highlighting her strategic insight and ability to navigate complex marketing challenges.
Louise Dymond is well-versed in the latest marketing trends and best practices. With extensive experience across various sectors, she brings a deep understanding of the evolving digital landscape and consumer behaviour. Louise frequently shares her expertise through speaking engagements and thought leadership content, positioning her as a trusted resource for businesses seeking to enhance their marketing strategies.
“True partnership with my clients begins with listening—understanding their unique challenges and aspirations allows us to co-create tailored strategies that lead to transformative success.”
A Fractional CMO is a seasoned marketing executive who brings high-level expertise to organisations on a part-time basis. This role is ideal for businesses that require strategic marketing leadership but may not have the resources or need for a full-time Chief Marketing Officer.
Key Benefits of a Fractional CMO:
By integrating a Fractional CMO into their operations, businesses can leverage top-tier marketing leadership without the overhead costs associated with a full-time hire, ultimately enhancing their marketing effectiveness and business growth.
A Fractional CMO provides businesses with high-level strategic guidance tailored to their unique needs, without the commitment of a full-time hire. This flexible approach is ideal for companies seeking expert leadership, as it allows them to benefit from the extensive experience and insights of a seasoned marketing executive without the permanent executive overhead.
By leveraging a Fractional CMO, businesses can gain access to innovative strategies, enhance their marketing efforts, and drive growth, all while maintaining the agility to adapt to changing market conditions.
This arrangement is perfect for startups, small to medium-sized enterprises, or organisations undergoing transformation that require specialised marketing expertise without the long-term commitment.
Businesses across all sectors can gain significant advantages by focusing on marketing efficiency and effectiveness. From innovative tech startups looking to make a mark in a competitive landscape to well-established small and medium enterprises (SMEs) aiming to optimise their outreach and engagement strategies, the potential for growth is immense.
By adopting best practices in marketing, leveraging data analytics, and embracing new digital tools, organisations can streamline their processes and achieve better results. This not only helps in reaching target audiences more effectively but also in maximising return on investment (ROI) and building stronger brand loyalty over time.
Whether you’re just starting out or are a seasoned player in your industry, enhancing your marketing approach can pave the way for sustained success and growth.
Engagements are designed to be flexible and tailored specifically to meet your needs. Whether you require project-based support for a short-term initiative or ongoing strategic leadership to steer your organisation in the right direction, we have you covered.
Our approach ensures that you receive the right level of expertise and involvement based on your unique goals and challenges. By fostering a collaborative relationship, we can adapt our strategies and solutions as your requirements evolve, ensuring that you achieve optimal results every step of the way.
A Fractional CMO brings a wealth of experience and expertise to your organisation, enabling you to craft a tailored marketing strategy that aligns with your business goals. By utilising data-driven insights, they can enhance your brand positioning in the marketplace, ensuring your unique value proposition stands out.
Their focus on increasing lead generation means implementing innovative tactics that attract your target audience and drive engagement. With a keen eye on performance metrics, a Fractional CMO also prioritises maximising your return on investment (ROI), helping you allocate resources efficiently and effectively.
Whether you’re a startup looking to establish your brand or an established company aiming for growth, partnering with a Fractional CMO can provide the strategic direction and leadership necessary to elevate your marketing efforts and achieve sustainable success.
The Fractional CMO plays a pivotal role in overseeing the marketing function of a business. This position involves aligning team members and external partners with the company’s strategic goals to ensure a cohesive approach to marketing efforts. By providing expert guidance, the Fractional CMO helps to define a clear marketing strategy that resonates with the target audience, drives engagement, and ultimately contributes to business growth.
In this role, the Fractional CMO assesses current marketing initiatives, identifies areas for improvement, and implements best practices to enhance performance. They collaborate closely with other departments to ensure that marketing efforts are integrated with sales, product development, and customer service. This holistic approach not only improves efficiency but also fosters a unified brand message across all channels.
Furthermore, the Fractional CMO brings a wealth of experience and industry knowledge, allowing them to identify trends and opportunities that can be leveraged for competitive advantage. By staying attuned to market dynamics, they ensure that the marketing function remains agile and responsive to changes in consumer behaviour and preferences.
Overall, the Fractional CMO is essential in guiding the marketing team towards achieving the broader business objectives while fostering a culture of innovation and collaboration within the organisation.
Shift Marketing: Plan, Deliver, Transform. As a versatile B2B marketing consultancy, we offer a broad spectrum of services tailored to elevate your business. From comprehensive strategy development and innovative content creation to robust demand generation and dynamic social media management, we cover it all. Our expertise extends to strategic advice, GTM planning, fractional CMO, brand development, advertising, websites, graphic design, SEO/SEM, lead generation and beyond. Serving as your growth advisor and agile execution partner, we leverage industry-specific insights to craft integrated growth plans that drive transformative success. Partner with us to unlock your brand’s full potential.
Alongside Fractional Chief Marketing Officer services, we offer a Virtual Marketing Team of highly skilled professionals dedicated to driving your success. Our team provides a broad range of services tailored to your needs, whether for specific campaigns or ongoing support. We understand that every business is unique, and our collaborative approach ensures that we develop customised strategies that align with your goals. Explore our diverse offerings below to see how we can help elevate your marketing efforts and achieve lasting results.
Driving Success Through Strategic Innovation: Your Trusted Partner in Comprehensive Marketing Solutions.
In today’s fast-paced business landscape, marketing leadership is more crucial than ever. However, not every business can afford or justify hiring a full-time Chief Marketing Officer (CMO). This is where a Fractional CMO comes in—a flexible, cost-effective solution that provides companies with high-level marketing expertise without the long-term commitment. In
As businesses grow and evolve, their marketing needs become increasingly complex. In many cases, a full-time Chief Marketing Officer (CMO) is essential to steer the marketing strategy, lead teams, and ensure the business stays competitive. However, not all companies need a full-time CMO, and for some, the cost can be
In the dynamic landscape of business today, many organisations seek innovative ways to leverage marketing expertise without the financial burden of hiring a full-time Chief Marketing Officer (CMO). Enter the Fractional CMO—a part-time executive who provides strategic marketing leadership tailored to your organisation’s needs. This article explores the cost structure
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